

But among its many shortcomings is its inability to assess how your social program is performing relative to current best practices. TweetDeck is like a nifty broadcast center, making it easy to send messages to all your social channels. #4: You’re wondering how you’re doing compared to others SproutSocial also helps you assess frequency of tweets by people and by business-another bit of knowledge that could improve the efficiency of your efforts. I also noticed that my other key topics bunched up during the business hours of 12-6pm, suggesting this might be the best time to engage.

You can analyze keyword frequency by time of day and by day of the week. Using SproutSocial’s keyword search frequency analyzer, I noticed, for example, that one of my topics of interest, “social media expert,” was mentioned most on Sunday, suggesting that some prospects were in planning mode on the weekends. Though TweetDeck can help you schedule tweets for a later time, it isn’t much help figuring out the ideal time to do so. #3: You want to know when is the best time to tweet your particular topic

This shows an aggregated stream of tweets by individual keywords and phrases selected by the user. You can also search by company name, which allows you to find which of your competitors are tweeting and the size of their following. With SproutSocial, you can aggregate your searches into one data stream, allowing you to see who’s tweeting about you, your competition and your category. At some point, you’ll end up adding too many columns to view them all with ease on one screen. Let’s assume you’ve decided to track a number of keywords and phrases via individual TweetDeck columns. #2: Social media has become a good source of competitive data
#Better tweetdeck free#
If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck.īut n ew social media management tools are popping up like weeds and a couple of them might end up being roses.
